Former England footballer Kieron Dyer has been announced as an ambassador for Sir Bobby's Breakthrough Auction, and has donated a 'money can't buy' prize for two people to accompany him to watch Real Madrid play Barcelona at the Santiago Bernabéu Stadium next March.
Dyer hopes to continue Sir Bobby Robson's legacy as spokesperson for the auction in October and said 'Sir Bobby was a wonderful man and was so respected by the football community for his passion and integrity'. Robson died in 2009 following a long battle with cancer.